The Fitle 3D Avatar Tries On Clothes When You're Shopping Online
Rahul Kalvapalle — July 30, 2014 — Business
References: kickstarter & gizmag
Buying clothes online can be a risky activity, as you never quite know if the clothes you're buying will fit you the way you want them to; this is where Fitle comes in. This new service aims to provide users with a 3D avatar of themselves which can 'try on' clothes found in online stores.
Fitle claims that its 3D avatars don't just look like their flesh-and-blood counterparts, but are morphologically exact replications that are a 99% accurate representation of the user.
Avatars are made using four photos of the user, their height measurements and complex algorithms to create a photo-realistic 3D reconstruction of the user. Recognition and reconstruction algorithms are also used to digitize clothing and create accurate 3D versions of clothes. This way, users can be confident that the clothes they are buying will fit them just like they do their avatars.
Fitle claims that its 3D avatars don't just look like their flesh-and-blood counterparts, but are morphologically exact replications that are a 99% accurate representation of the user.
Avatars are made using four photos of the user, their height measurements and complex algorithms to create a photo-realistic 3D reconstruction of the user. Recognition and reconstruction algorithms are also used to digitize clothing and create accurate 3D versions of clothes. This way, users can be confident that the clothes they are buying will fit them just like they do their avatars.
Trend Themes
1. 3D Try-on Tech - The rise of 3D avatar technology in online shopping presents opportunities for retailers to enhance the virtual experience of their products.
2. Virtual Personalization - Personalized virtual mannequins have the potential to revolutionize e-commerce by enabling consumers to accurately visualize how clothing will fit them before purchasing.
3. Data-driven Fashion - The use of algorithms and user data to create personalized 3D avatars represents an opportunity for fashion brands to collect detailed consumer insights on body types and preferences.
Industry Implications
1. Fashion - Personalized virtual mannequins have the potential to significantly impact the fashion industry by changing the way consumers shop online for clothes.
2. E-commerce - E-commerce platforms can leverage the benefits of 3D avatar technology to enhance the online shopping experience and increase engagement.
3. Technology - Advancements in 3D avatar technology and recognition algorithms have the potential to revolutionize the tech industry and drive innovation in virtual and augmented reality.
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