FIT4MOM Helps Women Reclaim Their Bodies, Minds and Lives
Meghan Young — September 13, 2014 — Lifestyle
References: fit4mom
Women are strong, but FIT4MOM hopes to make them stronger. After all, a lot of people are depending on them, especially if they have taken the next step in bearing children and raising a family. A community for like-minded women, FIT4MOM not only helps women prepare for motherhood physically, it helps them reclaim their bodies, minds and lives in a bigger and better way.
Offering three programs, FIT4MOM targets pregnant women, new moms and moms who are looking to get their pre-baby figure back. Founded by Lisa Druxman, FIT4MOM was dreamed up after she had her own baby. Druxman shares, "I decided to create a workout that I could do with my baby. I didn’t want to miss a moment of his new life but also knew that I needed to take care of myself.”
Offering three programs, FIT4MOM targets pregnant women, new moms and moms who are looking to get their pre-baby figure back. Founded by Lisa Druxman, FIT4MOM was dreamed up after she had her own baby. Druxman shares, "I decided to create a workout that I could do with my baby. I didn’t want to miss a moment of his new life but also knew that I needed to take care of myself.”
Trend Themes
1. Fitness Programs for New Moms - Disruptive innovation opportunity: Develop fitness programs specifically designed for new moms that incorporate baby-friendly workouts.
2. Community-based Support Networks - Disruptive innovation opportunity: Create online platforms or apps that connect like-minded moms for support, advice, and socializing.
3. Postpartum Body Empowerment - Disruptive innovation opportunity: Develop products or services that help new moms embrace and celebrate their postpartum bodies through body-positive messaging and resources.
Industry Implications
1. Fitness and Wellness - Disruptive innovation opportunity: Integrate technology and personalized fitness solutions to cater to the specific needs and challenges of moms post-pregnancy.
2. Social Networking - Disruptive innovation opportunity: Build platforms or apps that facilitate connections and provide resources for new moms to engage with each other and receive expert guidance.
3. Body Positivity and Self-care - Disruptive innovation opportunity: Develop products and services that promote self-care, body positivity, and mental well-being for new moms.
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