The Rochambeau Spring/Summer 2015 Campaign is Youthfully Styled
Jana Pijak — January 30, 2015 — Fashion
References: rochambeau.nyc & fuckingyoung.es
The Rochambeau Spring/Summer 2015 campaign boasts edgy fisherman fashions that are captured by photographer Hugh Lippe. Model Jamie Burke stars in the advertorial and is styled by Nicholas Grasa who dresses him in linen suits, printed windbreakers and crocheted separates. The pieces are paired with netted knits and straw hat accessories that remind one of the sea.
Hair styling for this ad campaign is courtesy of Gabe Jenkins while makeup is the work of creative duo Beau Derrick and Mayson Atwater. The Rochambeau Spring/Summer 2015 campaign highlights fisherman fashions that will appeal to the eccentric hipster.
Though ready for the sea, these menswear styles remain wearable, comfy and practical for those who lead a busy lifestyle.
Hair styling for this ad campaign is courtesy of Gabe Jenkins while makeup is the work of creative duo Beau Derrick and Mayson Atwater. The Rochambeau Spring/Summer 2015 campaign highlights fisherman fashions that will appeal to the eccentric hipster.
Though ready for the sea, these menswear styles remain wearable, comfy and practical for those who lead a busy lifestyle.
Trend Themes
1. Edgy Fisherman Fashion - There's an opportunity to introduce a line of fashion geared towards young fishermen and those who love the sea, but don't want to make it obvious.
2. Linen Suit Styling - Stylists can explore combining linen with accessories like fisherman hats or boat shoes to create the perfect summer look for any man looking to make a statement.
3. Crocheted Separates - In partnership with eco-friendly companies, designers can take advantage of the latest technology to create unique pieces of clothing made from recycled materials to appeal to customers who value a sustainable lifestyle.
Industry Implications
1. Menswear Fashion - The fashion industry can explore new ways of utilizing popular outdoor hobbies like fishing and the sea to create fashion lines targeted towards young and adventurous men.
2. Cosmetics and Beauty - A line of cosmetics or beauty products can be geared towards young men who enjoy outdoor hobbies and seek the perfect look for their active lifestyle.
3. Sustainable Fashion - In addition to incorporating recycled materials into their designs, companies can explore environmentally-friendly production methods, such as using renewable energy sources, to create a line of sustainable and ethical clothing geared towards a new generation of eco-conscious customers.
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