Petrossian's 10kg Tins Are Filled with Excessive Amounts of Fish Eggs
Laura McQuarrie — January 12, 2014 — Luxury
References: petrossian & luxuo
When you think about fish eggs being a delicacy, you probably think of a small amount scooped onto a tiny appetizer—and that this is truly luxe. But Petrossian Paris, a brand renowned for its caviar is flaunting its extravagance with a huge 10kg caviar tin, now labeled “the world’s largest caviar tin.”
The packaging on these excessive caviar tins are limited edition pieces that are lithographed, numbered and packed by hand. The tins are filled with Petrossian’s Tzar Imperial caviar and for a smaller taste of the caviar, Petrossian also offers a tin named after “Catherine the Great” with an amount of 5kg, or a smaller 2.5kg tin named after tsar Alexander.
Each tin is made to order with pricing only available upon request. But you can expect that the 10kg caviar tin won’t come cheap, since units of only 12g on its site come priced at a steep €24. This probably means that the tin will cost upwards of €100,000 or, $137,000.
The packaging on these excessive caviar tins are limited edition pieces that are lithographed, numbered and packed by hand. The tins are filled with Petrossian’s Tzar Imperial caviar and for a smaller taste of the caviar, Petrossian also offers a tin named after “Catherine the Great” with an amount of 5kg, or a smaller 2.5kg tin named after tsar Alexander.
Each tin is made to order with pricing only available upon request. But you can expect that the 10kg caviar tin won’t come cheap, since units of only 12g on its site come priced at a steep €24. This probably means that the tin will cost upwards of €100,000 or, $137,000.
Trend Themes
1. $137,000 Caviar Tins - Disruptive Innovation Opportunity: Explore the potential market for ultra-luxury food products targeted at high-end consumers looking for unique and extravagant experiences.
2. Extravagant Packaging - Disruptive Innovation Opportunity: Create innovative, limited edition packaging for luxury products that adds value and uniqueness to the overall consumer experience.
3. Limited Edition Gourmet Products - Disruptive Innovation Opportunity: Identify the demand for exclusive, limited edition gourmet products that cater to the tastes and preferences of affluent consumers seeking rare and distinguished offerings.
Industry Implications
1. Gourmet Food - Disruptive Innovation Opportunity: Develop new and extravagant gourmet food offerings that cater to the demands of high-end consumers seeking unique, luxurious culinary experiences.
2. Luxury Packaging - Disruptive Innovation Opportunity: Create innovative, high-end packaging solutions for luxury products that elevate brand value and enhance the overall consumer perception of exclusivity.
3. High-end Experiences - Disruptive Innovation Opportunity: Curate extraordinary, high-end experiences for affluent consumers by offering exclusive and limited edition products that deliver a sense of luxury and opulence.
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