FirstBank Super Bowl Ad Urges You to Take a Bathroom Break
Katherinev123 — January 30, 2012 — Lifestyle
References: tdaboulder & adweek
Some people might choose to forgo bathroom breaks when it comes to watching the Super Bowl and its highly anticipated commercials, but the FirstBank Super Bowl ad is offering up a solution. This clever and offbeat commercial actually encourages you to take a bathroom break by showcasing absolutely nothing, save for a FirstBank rep kicking back on an armchair.
The FirstBank Super Bowl ad intends to show viewers just how much the bank cares -- it really does offer "better customer service," as the ad states at the end -- by ensuring you don't miss out on the game and other, more exciting commercials.
However, the clever ad, which was created by agency TDA, will be aired only in Colorado, meaning that everyone else is going to have to decide strategically when they should stop watching to do their business.
The FirstBank Super Bowl ad intends to show viewers just how much the bank cares -- it really does offer "better customer service," as the ad states at the end -- by ensuring you don't miss out on the game and other, more exciting commercials.
However, the clever ad, which was created by agency TDA, will be aired only in Colorado, meaning that everyone else is going to have to decide strategically when they should stop watching to do their business.
Trend Themes
1. Intentionally Boring Commercials - As more and more brands rely on shock value and flashy ads, intentionally boring commercials could become a way for companies to stand out by breaking the mold.
2. Targeted Regional Advertisements - The FirstBank Super Bowl ad being aired only in Colorado highlights the trend of targeted regional advertisements, which can lead to cost savings for companies and a more personalized experience for viewers.
3. Marketing Campaigns That Emphasize Customer Care - The FirstBank Super Bowl ad's focus on customer service could inspire other brands to develop marketing campaigns that emphasize their dedication to their customers.
Industry Implications
1. Banking - The FirstBank Super Bowl ad is a disruptive innovation opportunity for banks to use creative and entertaining campaigns to promote their services.
2. Advertising - The intentionally boring commercial trend presents an opportunity for advertising agencies to help their clients stand out by going against the status quo.
3. Television Broadcasting - As more companies opt for targeted regional advertisements, television broadcasters that offer such options can provide a competitive edge.
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