Angela Lowe — May 4, 2006 — Marketing
References: blogger.xs4all.nl & adweek.blogs
Sheep and cows, what's next? Advertisers continue to utilize farm animals to display ads in fields. This time it's for a Dutch Environmental campaign to protect Groene Hart. It's an area in the west of the Netherlands between Amsterdam and Utredht. The campaign is to protect the land from industry, roads and housing. The cows are wearing coats that read: I sign for the Green Hart. Do you sign too? Residents can also be photographed for billboards to show their support.
Trend Themes
1. Farm Animal Advertising - Disruptive innovation opportunity: Explore new ways to use farm animals as advertising mediums to capture attention and create memorable campaigns.
2. Environmental Awareness Campaigns - Disruptive innovation opportunity: Develop innovative campaigns to raise awareness about environmental issues and engage communities in taking action.
3. Community Participation in Advertising - Disruptive innovation opportunity: Create interactive advertising campaigns that involve residents and give them a platform to express their support for causes.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Embrace unconventional advertising techniques and explore the use of unconventional mediums to stand out in a crowded market.
2. Environmental Protection - Disruptive innovation opportunity: Find innovative ways to protect natural areas from industrial development and urbanization while raising public awareness about the importance of conservation.
3. Outdoor Media - Disruptive innovation opportunity: Incorporate interactive and engaging elements into outdoor advertising to captivate audiences and create memorable brand experiences.
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