A professional 'dog communicator' has released a new CD, "Songs To Make Dogs Happy!" It is the, "first qualitatively and quantitatively researched musical CD, based upon 200 canine participants' responses to what THEY would like to hear in songs!" The CD comes from the Laurel Canyon Animal Company and Dr. Kim Ogden.
Implications - Pets and pet-related products are currently more popular than they have ever been, so it is hardly surprising to see an ever-expanding line of products appearing on the market which are geared towards canine companions. The amount of money that consumers spend on their pets has been exponentially increasing over the past few decades, and as such, it is a very lucrative market for creative companies to hone in on.
Implications - Pets and pet-related products are currently more popular than they have ever been, so it is hardly surprising to see an ever-expanding line of products appearing on the market which are geared towards canine companions. The amount of money that consumers spend on their pets has been exponentially increasing over the past few decades, and as such, it is a very lucrative market for creative companies to hone in on.
Trend Themes
1. Pet-friendly Entertainment - Creating music and entertainment specifically designed for pets presents an opportunity for companies to tap into the growing market of pet owners looking to enhance their pets' well-being.
2. Research-based Product Development - Developing products based on qualitative and quantitative research, like the 'Songs To Make Dogs Happy!' CD, allows companies to cater to pet owners' specific needs and preferences, ensuring a higher level of customer satisfaction.
3. Personalized Pet Experiences - Customizing products and services based on individual pets' preferences and responses, as seen in this dog-friendly CD, offers opportunities for companies to create unique and tailored experiences for pet owners.
Industry Implications
1. Pet Products - The pet products industry has a significant opportunity to create innovative and research-based products for pet owners looking to enhance their pets' happiness and well-being.
2. Entertainment - The entertainment industry can explore the market potential of creating pet-specific music, shows, and experiences, capitalizing on the growing demand for pet-friendly entertainment options.
3. Market Research - Companies specializing in market research can cater to the pet industry's needs by conducting qualitative and quantitative studies to develop insights into pets' preferences and behavior.
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