The Firenze 4Ever Photoshoot Pushes Style Boundaries
Jordy E — October 4, 2012 — Pop Culture
References: firenze4ever.luisaviaroma & magazine.luisaviaroma
Firenze 4Ever's 'Fashion Super Heroes' editorial celebrates the Fall/Winter 2012/13 edition of the magazine. The images of men in masks and women in chunky Mother Monster heels are all inspired by a Florence-based event that drew in style bloggers from China, Australia and Holland.
This spread, present in the fifth issue of Firenze 4Ever, put on a series of photoshoots during a two day long 'Style Lab.' Designers Rosita Missoni, Giuseppe Zanotti and Fausta Puglisi were invited to the production set where they discussed the future of fashion and their involvement in this 3D spread.
Pieces by Marni and Roksandra Illincic are worn in the Super Heroes spread. The ensembles are fearless and provocative, and it follows that creative director Karl Lagerfeld hosted a party to celebrate the great Italian feat.
This spread, present in the fifth issue of Firenze 4Ever, put on a series of photoshoots during a two day long 'Style Lab.' Designers Rosita Missoni, Giuseppe Zanotti and Fausta Puglisi were invited to the production set where they discussed the future of fashion and their involvement in this 3D spread.
Pieces by Marni and Roksandra Illincic are worn in the Super Heroes spread. The ensembles are fearless and provocative, and it follows that creative director Karl Lagerfeld hosted a party to celebrate the great Italian feat.
Trend Themes
1. Superhero Fashion - Disruptive innovation opportunities can be found in creating unique and daring fashion pieces inspired by superheroes.
2. Fashion Editorial Shoots - There is potential for disruptive innovation in the creation of immersive and interactive fashion editorial shoots that push style boundaries.
3. International Style Bloggers - Disruptive innovation opportunities lie in collaborating with international style bloggers to showcase and promote fashion trends from different cultures.
Industry Implications
1. Fashion Design - Disruptive innovation opportunities can be explored in the fashion design industry by incorporating superhero-inspired designs and pushing creative boundaries.
2. Fashion Photography - Disruptive innovation opportunities exist in the fashion photography industry by experimenting with new techniques and concepts for editorial shoots.
3. Fashion Events and Parties - Disruptive innovation opportunities can be found in organizing unique and immersive fashion events and parties that celebrate and showcase innovative fashion creations.
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