'Fine Fabric Care' is a Collaboration Between A.P.C. and Aesop
Tiana Reid — July 6, 2010 — Lifestyle
References: aesop.net.au & dazeddigital
'Fine Fabric Care' is a collaboration between clothing company A.P.C. and Melbourne's beauty company Aesop. The product is a fabric wash containing Pettigrain, lemon and cedarwood extracts, made by the chemists at Aesop.
'Fine Fabric Care' was made for fragile and delicate clothing designed for handwashing. You can thank Aesop director Dennis Paphitis and A.P.C. founder and designer Jean Touitou for this practical product.
Implications - With people still feeling the effects of the recent recession, consumers are looking to conserve and preserve their products for longer periods of time since their disposable income is significantly less than the norm. Marketers looking to capitalize on this pattern can advertise their products as "longer lasting" or having significantly longer lifespans than their competitors.
'Fine Fabric Care' was made for fragile and delicate clothing designed for handwashing. You can thank Aesop director Dennis Paphitis and A.P.C. founder and designer Jean Touitou for this practical product.
Implications - With people still feeling the effects of the recent recession, consumers are looking to conserve and preserve their products for longer periods of time since their disposable income is significantly less than the norm. Marketers looking to capitalize on this pattern can advertise their products as "longer lasting" or having significantly longer lifespans than their competitors.
Trend Themes
1. Longer Lasting Products - Marketers can advertise their products as 'longer lasting' to appeal to consumers looking to conserve and preserve their products for longer periods of time.
2. Sustainable Fashion - Consumers are seeking clothing made from high-quality fabrics that can withstand handwashing, creating an opportunity for brands to promote sustainability in the fashion industry.
3. Collaborative Product Development - Collaborations between beauty and clothing companies can result in innovative products like 'Fine Fabric Care' that cater to specific consumer needs.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of sustainable fashion by promoting clothing made from high-quality fabrics that can be handwashed.
2. Beauty - Beauty companies can explore collaborations with clothing brands to develop unique and practical products, expanding their reach beyond traditional skincare items.
3. Marketing - Marketers can leverage the trend of longer lasting products to create advertising campaigns that highlight the durability and extended lifespans of their offerings.
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