Find Your Happy Place Collaborated with Mindy Kaling
Michael Hemsworth — June 11, 2022 — Marketing
References: instagram & drugstorenews
Bath and body brand Find Your Happy Place has collaborated with Mindy Kaling on a new lineup of summertime-ready products for consumers to incorporate into their routine this season. The range of products includes the Just Wanna Have Sun! and the Festivals & Fireworks collections, which each include hand washes, shower gel, whipped body scrub, fine fragrance mist, a scented candle and a bath bomb. The products are all free from parabens and sulfates with a nourishing blend of cocoa butter, shea butter and vitamin E.
The new summertime Find Your Happy Place products are limited-edition and available now through August for consumers to pick up at Walmart. Kaling worked with the brand on the collection to encourage consumers to take a break and enjoy some self-care.
The new summertime Find Your Happy Place products are limited-edition and available now through August for consumers to pick up at Walmart. Kaling worked with the brand on the collection to encourage consumers to take a break and enjoy some self-care.
Trend Themes
1. Limited-edition Summertime Products - Creating limited-edition collections for seasonal products to drive urgency and exclusivity.
2. Celebrity Collaborations - Collaborating with celebrities to create exclusive product lines for higher brand awareness.
3. Natural Ingredient Beauty Products - Using natural and nourishing ingredients in beauty and personal care products.
Industry Implications
1. Beauty and Personal Care - Creating exclusive products and collaborating with celebrities to introduce natural and nourishing beauty products.
2. Retail - Introducing limited-edition product lines to retail stores to drive exclusivity and urgency.
3. Entertainment - Partnering with celebrities and brands to offer limited-edition product lines to their consumers and fans.
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