Fitbit's Find Your Fit Campaign Appeals to a Large Demographic
Meghan Young — February 12, 2015 — Lifestyle
The Find Your Fit commercial for Fitbit not only marks the company's first global ad campaign, it also shows the world just how versatile the health tracker really is. Cleverly positioned to show how many features it has and who can benefit from its use, the Find Your Fit commercial speeds through different scenarios including rowing, biking, parenting and more.
Great for all ages and fitness levels, this piece of health and fitness technology is something that can be worn in just about any scenario. This fact is promoted in the Find Your Fit commercial. What makes this slogan even more thoughtful is the fact that it ends with an image of all the different forms of Fitbits currently on the market.
Great for all ages and fitness levels, this piece of health and fitness technology is something that can be worn in just about any scenario. This fact is promoted in the Find Your Fit commercial. What makes this slogan even more thoughtful is the fact that it ends with an image of all the different forms of Fitbits currently on the market.
Trend Themes
1. Versatile Fitness Technology - The trend is for health and fitness technology that can be used in various scenarios.
2. Global Health Tracker Marketing - The trend is for companies to market health trackers as globally-versatile products.
3. Promoting Health Trackers for Diverse Demographics - The trend is for companies to promote the use of health trackers for various age groups and fitness levels.
Industry Implications
1. Fitness Technology - There is an opportunity for fitness technology companies to develop versatile products that promote diverse demographics for global marketing.
2. Marketing and Advertising - There is an opportunity for marketing and advertising agencies to help health tracker companies develop and promote versatile products to diverse global audiences.
3. Health and Wellness - There is a disruptive innovation opportunity for health and wellness companies to integrate wearable technology into their industry to create more customized and convenient solutions for customers.
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