The M&M's 'Find Red' Campaign is Deliciously Interactive
Shelby Lee Walsh — November 8, 2010 — Marketing
References: youtube & adsoftheworld
M&M's and Google have paired up for a deliciously delightful Canadian competition called 'Find Red.' Four of the infamous "spokescandies" -- Yellow, Orange, Green and Blue -- have lost their friend Red and they need Canadian customers to help them find their melt-in-your-mouth buddy.
The prize for finding him on Google Maps street view? A red smart for two car. The only thing that would make this 'Find Red' campaign sweeter would be winning a lifetime supply of M&M's too.
The prize for finding him on Google Maps street view? A red smart for two car. The only thing that would make this 'Find Red' campaign sweeter would be winning a lifetime supply of M&M's too.
Trend Themes
1. Interactive Brand Campaigns - Companies can engage their customers through interactive brand campaigns like 'Find Red' by M&M's and Google Maps.
2. Gamification of Marketing - Incorporating gamification elements in marketing strategies, such as the candy hunts on Google Maps, can increase customer engagement and brand loyalty.
3. Location-based Marketing - Location-based marketing on platforms like Google Maps can add an interactive layer to brand campaigns, like the 'Find Red' competition by M&M's.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore gamified marketing strategies to increase brand recognition and customer engagement, like M&M's did with their 'Find Red' campaign.
2. Technology - Technology companies can develop more location-based marketing solutions for brand campaigns, like Google Maps did with the M&M's 'Find Red' competition.
3. Automotive - Companies in the automotive industry can partner with other brands to offer unique and interactive prize opportunities in marketing campaigns, like the red smart for two car in M&M's 'Find Red.'
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