Better and Faster Shows How to Find Opportunity in the Unexpected
Laura McQuarrie — March 26, 2015 — Business
References: jeremygutsche & betterandfaster
The world is full of inspiration, but you don't always find opportunity where you'd expect to. In his newest book, keynote speaker and Trend Hunter CEO Jeremy Gutsche describes how to overcome traps that inhibit new ideas from coming forth, as well as six patterns of opportunity that can help with reinvention in any industry. The third part of Better and Faster is a practical guide that teaches you how to spot clusters of opportunity beyond your industry and use them to launch your business to new levels of success. One of the best examples of this is origami enthusiast Robert Lang, who eventually helped teams at NASA develop folding telescopes.
Find out more about how you can learn to spot opportunity in the unexpected and order a copy of Better and Faster HERE.
Find out more about how you can learn to spot opportunity in the unexpected and order a copy of Better and Faster HERE.
Trend Themes
1. Opportunity Clusters - Identifying opportunity clusters beyond an industry can lead to new levels of success.
2. Reinvention Patterns - Recognizing and utilizing reinvention patterns can enable breakthrough innovations.
3. Traps Overcoming - Overcoming traps that inhibit new ideas can result in unexpected opportunities.
Industry Implications
1. Publishing - Identifying opportunity clusters and reinvention patterns can lead to innovative publishing strategies.
2. Technology - Overcoming traps and spotting opportunity clusters beyond the technology industry can lead to groundbreaking innovation.
3. Space - Robert Lang's origami expertise and the development of folding telescopes by NASA demonstrate the potential for breakthrough innovation in the space industry.
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