The Fifth Third Bank Commercial Hilariously Advertises New Product
Kevin Young — May 15, 2012 — Marketing
References: 53 & ibelieveinadv
This Fifth Third Bank commercial comically introduces its new feature of a two-in-one credit and debit card.
It's all about redundancy and it's hilarious how US-based advertising agency Leo Burnett depicts the advertisement. It all starts inside an office setting with a company that revolves around everything redundant. The first shot is of a report entitled 'Redundancy Incorporated Inc.: A Yearly Annual Summary Report,' and continues with another shot of an 'out and out' slot, which should actually be read 'in and out.'
The tiny details in this video are hard to miss and it's what makes this video so funny. The video ends with three office partners in complete shock when a fellow office worker notifies them that Fifth Third Bank has just come out with a credit and debit card.
It's all about redundancy and it's hilarious how US-based advertising agency Leo Burnett depicts the advertisement. It all starts inside an office setting with a company that revolves around everything redundant. The first shot is of a report entitled 'Redundancy Incorporated Inc.: A Yearly Annual Summary Report,' and continues with another shot of an 'out and out' slot, which should actually be read 'in and out.'
The tiny details in this video are hard to miss and it's what makes this video so funny. The video ends with three office partners in complete shock when a fellow office worker notifies them that Fifth Third Bank has just come out with a credit and debit card.
Trend Themes
1. Redundancy in Advertising - Opportunity for businesses to use humor and creativity to showcase their products or services through highlighting redundancy.
2. Two-in-one Credit and Debit Cards - Disruptive innovation opportunity for financial institutions to offer customers a single card that combines the features of credit and debit cards.
3. Attention to Detail in Marketing - Importance for marketers to pay attention to small details and use them to create engaging and humorous content for advertisements.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop creative campaigns that utilize redundancy to grab audience attention and create memorable experiences.
2. Financial Services - Potential disruptive innovation for banks and financial institutions to offer a two-in-one credit and debit card, simplifying the payment experience for customers.
3. Marketing and Branding - Importance for marketers and brand managers to incorporate attention to detail and humor in their marketing strategies to create engaging and memorable advertisements.
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