Rogic's Fidelinka Concept Packaging Celebrates Artisan Baking
Susan Keefe — April 30, 2012 — Lifestyle
References: behance.net & packagingoftheworld
Serbian design student Silvija Vojnic Rogic created a series of concept packages for the bakery and flour products company Fidelinka. Taking the company's long history into consideration, Rogic created a design that exudes the nostalgia and tradition of artisan baking. The perfect combination of old aesthetics and innovative branding design, these bold boxes are the ideal home for all your pantry basics.
The packaging is made to look like a hole-in-the-wall bakery from a bygone era. The boxes feature illustrations depicting bakers standing proudly at the entrance of their various shops. The varieties of flour available from Fidelinka can be identified on the package by observing what each baker is peddling. To please the pint-sized kitchen helpers, these ingenious boxes can be easily converted into a plaything once the contents are used up.
Playful, nostalgic and wonderfully charming, the Fidelinka concept packaging is homey and heartwarming.
The packaging is made to look like a hole-in-the-wall bakery from a bygone era. The boxes feature illustrations depicting bakers standing proudly at the entrance of their various shops. The varieties of flour available from Fidelinka can be identified on the package by observing what each baker is peddling. To please the pint-sized kitchen helpers, these ingenious boxes can be easily converted into a plaything once the contents are used up.
Playful, nostalgic and wonderfully charming, the Fidelinka concept packaging is homey and heartwarming.
Trend Themes
1. Artisanal Branding Packaging - Creating packaging designs that emphasizes the traditional and artisanal quality of products.
2. Upcycling Packaging - Innovative packaging solutions that can be repurposed into functional items once the contents are used up.
3. Nostalgia Marketing - Incorporating vintage and nostalgic elements into branding and marketing strategies for a more personal and emotional connection with consumers.
Industry Implications
1. Bakery - Creating unique and playful packaging designs for bakery and flour products that invoke nostalgia and reliability.
2. Product Packaging - Developing packaging designs that can serve as more than just a container, by giving consumers the ability to repurpose it once the original contents have been used.
3. Marketing and Advertising - Providing consumers with a more personal and emotional connection with products and brands by incorporating vintage elements into branding and marketing initiatives.
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