The Fiat Ducato Ads Evoke Claustrophobic Thoughts
Meghan Young — November 24, 2009 — Autos
References: giovannidraftfcb.br & fubiz.net
With the tag line, “Thinking of changing your van? New Fiat Ducato,” coupled with these awfully uncomfortable images, something seemed missing. To me, a van is a van, so why change?
I’m pretty sure these Fiat Ducato ads meant to imply, “Thinking of changing to a bigger van?” Ah yes, now it all makes sense.
Designed by Brazil-based advertising agency Giovanni+Draftfcb, the Fiat Ducato Ads are amusing, if not overly original. Perhaps they thought that the visual would work with the tag line. In that case, it definitely is a success.
I’m pretty sure these Fiat Ducato ads meant to imply, “Thinking of changing to a bigger van?” Ah yes, now it all makes sense.
Designed by Brazil-based advertising agency Giovanni+Draftfcb, the Fiat Ducato Ads are amusing, if not overly original. Perhaps they thought that the visual would work with the tag line. In that case, it definitely is a success.
Trend Themes
1. Claustrophobic Advertising - Opportunity for ad agencies to utilize discomfort as a tool to draw in consumers.
2. Ambiguous Taglines - Taglines that leave room for interpretation can generate conversation and attract attention.
3. Visual Humor - Humor through visuals can be an effective way to make an advertisement memorable.
Industry Implications
1. Advertising - New creative advertising techniques can increase consumer attention and engagement.
2. Automotive - Automotive manufacturers can utilize creative advertising to differentiate themselves and increase sales.
3. Marketing - Unique and memorable advertising can provide a competitive advantage in crowded markets.
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