Bring Fenway Park to You with the Fenway Collection
Mesel Isaac — September 23, 2014 — Lifestyle
References: monstereverywhere & werd
If you're a die-hard Boston Red Sox fan, then prepare yourself, because you can now paint your home the colors of Fenway Park with the Benjamin Moore Fenway Collection.
For the past decade, Benjamin Moore has been supplying the paint for Fenway Park, and now the company wants Red Sox fans to have access to the same colors it uses, via this limited-edition collection. The Fenway Collection offers fans colors like: Boston Red, Baseline White, Foul Pole Yellow, and of course, Green Monster (the popular nickname for the left field wall at Fenway Park). A percentage of the Fenway Collection sales will go towards renovating little league ballparks in the Boston area.
The Benjamin Moore Fenway Collection is available until December 13, and only through certain New England retailers.
For the past decade, Benjamin Moore has been supplying the paint for Fenway Park, and now the company wants Red Sox fans to have access to the same colors it uses, via this limited-edition collection. The Fenway Collection offers fans colors like: Boston Red, Baseline White, Foul Pole Yellow, and of course, Green Monster (the popular nickname for the left field wall at Fenway Park). A percentage of the Fenway Collection sales will go towards renovating little league ballparks in the Boston area.
The Benjamin Moore Fenway Collection is available until December 13, and only through certain New England retailers.
Trend Themes
1. Limited-edition Paint Collections - Disruptive innovation opportunity: Collaborate with popular brands or venues to create limited-edition paint collections that appeal to dedicated fans or enthusiasts.
2. Supporting Community Initiatives - Disruptive innovation opportunity: Partner with companies or organizations to donate a portion of sales to support local community projects or initiatives.
3. Fan Engagement Marketing - Disruptive innovation opportunity: Use fan-focused marketing strategies, such as partnering with sports teams or venues, to create unique and exclusive products that resonate with fans.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Create partnerships with popular sports teams or venues to develop exclusive paint collections that cater to dedicated fans.
2. Paint Manufacturing - Disruptive innovation opportunity: Collaborate with well-known brands or venues to create limited-edition paint collections, offering unique and customized options to consumers.
3. Non-profit Organizations - Disruptive innovation opportunity: Collaborate with companies or brands to create special collections where a percentage of sales go towards supporting local community projects or initiatives.
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