Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

Single Cocktail-Sized Mixers

Clean the Sky - Positive Eco Trends & Breakthroughs

Fentimans Orange Jigger is Being Launched in a Smaller Format

— October 16, 2021 — Lifestyle
The Fentimans Orange Jigger mixer is being launched by the brand in a new smaller serving format to provide consumers with a way to mix up fresh cocktails in an on-demand manner.

The mixer will now be available in 275ml single bottles that will be sold in four-packs, which join the brand's existing single serving options that include Ginger Beer, Rose Lemonade and Curiosity Cola. The drinks will retail for £4.50 in the UK for a four-pack and are perfect for mixing up one or two cocktails, depending on the recipe.

The new Fentimans Orange Jigger mixer format speaks to the increasing demand for single-serve product sizes as consumers seek to create cocktails individually with minimal waste.
Trend Themes
1. Single-serve Mixers - The demand for single-serve products is growing, creating opportunities for premium mixer brands like Fentimans to innovate and offer convenient, on-demand cocktail mixing options.
2. Packaged Mixers - There is a trend towards offering packaged mixers in smaller, single-bottle formats that allow for easy mixing of fresh cocktails.
3. Sustainable Cocktail Making - With consumers looking to minimize waste, there is an opportunity for mixer brands to create sustainable packaging options while also offering convenience and high-quality ingredients.
Industry Implications
1. Alcoholic Beverages - Innovation in the premium mixer category can help drive growth in the alcoholic beverage industry, especially as consumers look for convenient and personalized cocktail options.
2. Packaging - In the wake of increasing demand for single-serve products, there is a need for packaging companies to develop environmentally-friendly and practical packaging for the beverage industry.
3. E-commerce - Online retailers have an opportunity to market and distribute convenience-focused mixer products to consumers who prefer making fresh cocktails at home but may not have access to or interest in visiting bars or restaurants.
0.9
Score
Popularity
Activity
Freshness