The SHEVA Social Enterprise Aims to Change Girls' Lives
Jana Pijak — March 17, 2015 — Social Good
SHEVA.com is a social enterprise that aims to change the lives of women in developing countries by providing them with much-needed feminine hygiene packages. SHEVA's web shop offers an array of popular feminine care supplies including tampons, pantyliners, condoms and even pregnancy tests. The enterprise lets shoppers purchase all of their feminine hygiene essentials online with proceeds going to help girls in need.
With every sale, SHEVA donates a month's supply of sanitary pads to girls in developing countries and aims to empower a million girls in Guatemala by 2025 according to its founder Marisabel Ruiz who also states that "girls are the most powerful forces in changing a community".
In addition to being taboo and rarely talked about, menstrual cycles often cause girls in developing countries to miss weeks of school and can result in up to a month of isolation. By making a purchase through SHEVA, women are able to help other girls across the globe in a way that empowers and educates them.
With every sale, SHEVA donates a month's supply of sanitary pads to girls in developing countries and aims to empower a million girls in Guatemala by 2025 according to its founder Marisabel Ruiz who also states that "girls are the most powerful forces in changing a community".
In addition to being taboo and rarely talked about, menstrual cycles often cause girls in developing countries to miss weeks of school and can result in up to a month of isolation. By making a purchase through SHEVA, women are able to help other girls across the globe in a way that empowers and educates them.
Trend Themes
1. Feminine Hygiene - Disruptive Innovation Opportunity: Develop sustainable and affordable feminine care products for girls in developing countries to address the issue of missed school days due to menstrual cycles.
2. Social Enterprise - Disruptive Innovation Opportunity: Create business models that integrate social impact and profit, leveraging online platforms to connect consumers with causes they care about.
3. Empowering Girls - Disruptive Innovation Opportunity: Design educational initiatives and resources to empower girls in developing countries, addressing the issue of limited access to knowledge and opportunities.
Industry Implications
1. Feminine Care - Disruptive Innovation Opportunity: Develop innovative and sustainable feminine hygiene products, focusing on affordability and accessibility for underserved markets.
2. E-commerce - Disruptive Innovation Opportunity: Build online platforms that enable social impact through consumer purchases, connecting customers with ethical and philanthropic causes.
3. Education - Disruptive Innovation Opportunity: Develop educational solutions and resources tailored for girls in developing countries, aiming to bridge the knowledge gap and empower young women.
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