The FedEx SoundTrack Feature Creates Algorithmically Generated Music
References: soundtrack.fedex & theverge
Online tracking of parcels and packages is old hat for modern shipping companies, so, like a club DJ at the turntables, FedEx has decided to put a spin on its parcel tracking system with the cleverly named FedEx SoundTrack. The new feature creates a piece of music based on the tracking number for one's package, changing and adjusting the feel of the piece based on information that it gleans about that parcel.
FedEx SoundTrack's algorithmically generated music relies on several pieces of information that are embedded in tracking numbers, including the parcel's weight, its method of transport, its point of egress and ingress, and so on. The resultant music can shift tempos, instrumentation, and even genres based on these details. FedEx SoundTrack also comes with a neat visualization to accompany the music that it creates.
FedEx SoundTrack's algorithmically generated music relies on several pieces of information that are embedded in tracking numbers, including the parcel's weight, its method of transport, its point of egress and ingress, and so on. The resultant music can shift tempos, instrumentation, and even genres based on these details. FedEx SoundTrack also comes with a neat visualization to accompany the music that it creates.
Trend Themes
1. Algorithmically Generated Music - There is a disruptive innovation opportunity for companies to create algorithmically generated music based on various data points, such as tracking numbers.
2. Enhanced Customer Experience - Companies can enhance their customer experience by incorporating creative and interactive features in their tracking systems, like FedEx SoundTrack's music visualization.
3. Data-driven Personalization - Utilizing data from tracking numbers to personalize experiences, such as creating unique music compositions for each package, presents a disruptive innovation opportunity for businesses.
Industry Implications
1. Shipping and Logistics - The shipping and logistics industry can leverage algorithmically generated music and enhanced tracking features to differentiate their services and provide a memorable customer experience.
2. Technology - Incorporating algorithmically generated music and interactive visualizations in tracking systems presents an opportunity for technology companies to innovate and improve user engagement.
3. E-commerce - The e-commerce industry can explore incorporating unique and personalized tracking experiences, like algorithmically generated music, to enhance customer satisfaction and brand loyalty.
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