Let the Fed Ex Enchanted Forest Commercial Take You for a Playful Ride
Leslie Chen — January 11, 2012 — Marketing
References: behance.net & behance.net
I would never think of FedEx as a company filled with fantasy, but the Fed Ex Enchanted Forest commercial has swayed my opinion of the company.
The ad was composed by Jason Conradt, and depicts a FedEx truck as it enters into a forest filled with magical creatures. The ad promotes the company’s sustainable side of environmentally conscious pursuits. Even if you’re not interested in FedEx in any way, the commercial is worth watching for its undeniably adorable and whimsical qualities alone.
Check out the Fed Ex Enchanted Forest commercial to see a different side of the delivery company.
Implications - Commercials that feature a playful quality appeal to customers who want to escape everyday reality. Companies attempting to attract more shoppers could focus on this aspect of whimsy in all of their advertisements.
The ad was composed by Jason Conradt, and depicts a FedEx truck as it enters into a forest filled with magical creatures. The ad promotes the company’s sustainable side of environmentally conscious pursuits. Even if you’re not interested in FedEx in any way, the commercial is worth watching for its undeniably adorable and whimsical qualities alone.
Check out the Fed Ex Enchanted Forest commercial to see a different side of the delivery company.
Implications - Commercials that feature a playful quality appeal to customers who want to escape everyday reality. Companies attempting to attract more shoppers could focus on this aspect of whimsy in all of their advertisements.
Trend Themes
1. Playful Advertising - Businesses can employ a more whimsical approach to their advertisements to appeal to customers seeking an escape from reality.
2. Sustainability Messaging - Companies can promote their environmentally conscious pursuits in their advertising to attract consumer interest and highlight their commitment to sustainability.
3. Fantasy-inspired Marketing - Businesses can tap into the power of fantasy and magical creatures to create enchanting advertisements that evoke emotion and leave a lasting impression on viewers.
Industry Implications
1. Delivery Services - Delivery companies can utilize playful and imaginative advertising to differentiate themselves from competitors and attract customers.
2. Environmental Services - Environmental companies can use their commitment to sustainability as a unique selling proposition and highlight it in their advertising to gain consumer favor.
3. Entertainment - Entertainment companies can create imaginative advertising campaigns that explore fantastical worlds to capture the imagination of their audience and promote their brand.
3.1
Score
Popularity
Activity
Freshness
