These New FDA Cigarette Package Warnings Aim to Snuff Out Smoking
Michael Hines — November 13, 2010 — Lifestyle
References: fda.gov & laughingsquid
Cigarette packs are about to get a lot more macabre and depressing if the new FDA Cigarette Package Warnings are implemented. The FDA has been designing new and more visually engaging warnings that explicitly advertise the negative health effects of smoking.
The FDA Cigarette Package Warnings range from clever to downright disgusting, with each one being incredibly effective in its own way. Smokers, you've been warned.
Implications - I think that the new FDA cigarette package warnings really demonstrate the power that good visual communication can have in terms of changing people's opinions. This a compelling ad that makes me glad I do not smoke.
The FDA Cigarette Package Warnings range from clever to downright disgusting, with each one being incredibly effective in its own way. Smokers, you've been warned.
Implications - I think that the new FDA cigarette package warnings really demonstrate the power that good visual communication can have in terms of changing people's opinions. This a compelling ad that makes me glad I do not smoke.
Trend Themes
1. Visual Warnings - The use of visual warnings can be effective in changing people's opinions regarding harmful products.
2. Health Advertising - The willingness to use macabre and depressing imagery to advertise negative health effects is becoming more prevalent.
3. Anti-smoking Campaigns - Anti-smoking campaigns are becoming more aggressive in their messaging, utilizing more shocking images and explicit messaging.
Industry Implications
1. Tobacco - Tobacco companies will need to adapt to the new FDA warnings with new packaging designs and marketing strategies.
2. Public Health - Public health organizations and government agencies will be at the forefront of disseminating information on the dangers of tobacco use and promoting the warnings.
3. Advertising - The marketing and advertising industries will need to balance the use of provocative imagery with ethical considerations in promoting anti-smoking campaigns.
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