Snoop Dogg is Joining FaZe Clan as a Creator and Board Member
Colin Smith — March 9, 2022 — Tech
References: fazeclan & esportsinsider
'FaZe Clan,' the premier esports organization, has announced Snoop Dogg will be joining the team as 'FaZe Snoop.' FaZe Snoop will be a content creator for the team, meaning he will stream video games, participate in videos, and post on social media affiliated with the FaZe Clan brand. Snoop Dogg stated that he was introduced to FaZe Clan through his son, Cordell, who suggested that the rapper work with the esports organization.
FaZe Clan is going public later in 2022, at which point Snoop Dogg will assume the role of a board member. In celebration of this new partnership, FaZe Clan will be releasing snoop Dogg-branded merchandise and will be hosting events related to the onboarding of the rapper and entrepreneur. On top of this, FaZe Clan's CSO stated that the brand will look into creating Metaverse-targeted content with Snoop Dogg as well.
Image Credit: FaZe Clan, Snoop Dogg
FaZe Clan is going public later in 2022, at which point Snoop Dogg will assume the role of a board member. In celebration of this new partnership, FaZe Clan will be releasing snoop Dogg-branded merchandise and will be hosting events related to the onboarding of the rapper and entrepreneur. On top of this, FaZe Clan's CSO stated that the brand will look into creating Metaverse-targeted content with Snoop Dogg as well.
Image Credit: FaZe Clan, Snoop Dogg
Trend Themes
1. Celebrity Esports Collaborations - There is an opportunity for more esports organizations to bring on celebrity creators and board members to increase brand awareness and engagement.
2. Metaverse Marketing - Exploring avenues to reach audiences in the Metaverse through engaging and exclusive crossover content with celebrities presents a unique way for companies to market their products and services.
3. Esports Merchandise Partnerships - Partnering with influential celebrities to release branded merchandise can lead to increased revenue and brand recognition for both parties involved.
Industry Implications
1. Esports and Gaming - Esports organizations can benefit from partnering with celebrities to create unique and engaging content that helps to broaden their reach and appeal to a wide range of audiences.
2. Fashion Retail - With the release of the Snoop Dogg-branded merchandise in collaboration with FaZe Clan, there is an opportunity for fashion retailers to explore the intersection of gaming and fashion as a new avenue for revenue and brand expansion.
3. Marketing and Advertising - As the trend of celebrity collaborations in esports continues to rise, marketing and advertising professionals can help companies create effective strategies to capitalize on this trend and reach their target audience.
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