Designer Faye Toogood Sewed Treasure Maps into Coats for Visitors to Follow
Cadhla Gray — September 18, 2015 — Art & Design
References: fayetoogood & fastcodesign
Gearing up for London's Design Festival, British designer Faye Toogood is using the least suspecting room in a museum to launch her exhibit. Toogood is employing the cloakroom of the Victoria and Albert Museum as her starting point that begins her artistic scavenger hunt.
Within the cloakroom, there will be 150 lab-like jackets that each have a map sewn inside. Visitors will follow the map on a scavenger-like journey to find each of her ten sculptures. Each sculpture is a version of the jacket, with varying designs that are inspired by her favorite works of art in the museum. They are made of industrial materials like rubber, bronze and marble -- in line with Faye Toogood's typically minimalist work.
This interactive museum experience gives both museum lovers and those who usually feel "dragged along," a chance to have child-like fun on a memorable scavenger hunt.
Within the cloakroom, there will be 150 lab-like jackets that each have a map sewn inside. Visitors will follow the map on a scavenger-like journey to find each of her ten sculptures. Each sculpture is a version of the jacket, with varying designs that are inspired by her favorite works of art in the museum. They are made of industrial materials like rubber, bronze and marble -- in line with Faye Toogood's typically minimalist work.
This interactive museum experience gives both museum lovers and those who usually feel "dragged along," a chance to have child-like fun on a memorable scavenger hunt.
Trend Themes
1. Interactive Museum Experiences - Integrating interactive elements into museum exhibits creates engaging and immersive experiences for visitors.
2. Artistic Scavenger Hunts - Designing scavenger hunt-style activities within museums adds an element of adventure and exploration to the traditional museum visit.
3. Minimalist Industrial Designs - Incorporating industrial materials into minimalist designs allows for innovative and unique artistic expressions.
Industry Implications
1. Museum and Cultural Institutions - Museums and cultural institutions can explore integrating interactive elements and scavenger hunt activities to enhance visitor engagement.
2. Event Design and Experience Planning - Event design companies can specialize in creating artistic scavenger hunt experiences for exhibitions and festivals.
3. Fashion and Apparel - Fashion brands can experiment with incorporating maps or other interactive elements into garments to create unique and interactive fashion experiences.
0.4
Score
Popularity
Activity
Freshness
