Favored Nations Mobilizes Gen Z to Support Important Issues
Laura McQuarrie — June 16, 2020 — Social Good
References: favorednations.org & fastcompany
Favored Nations was co-founded by Noah Centineo and PR strategist Josh Heller, who are on a mission to activate Gen Z to support and bring awareness to causes related to the environment, mental health, clean energy and more. The charity makes a variety of apparel designs and collaborates with artists, actors, influencers and creatives for user-generated activations and massive social media campaigns. At this current time, Favored Nations' Instagram page is focused on conversations surrounding healthcare, racism and COVID-19.
With its online shop, Favored Nations donates 100% of the proceeds to the shopper’s charity of choice at checkout. Early on in the year during its soft launch, Favored Nations saw its apparel sell out in three days, which was helpful for raising over $40,000 for causes.
Image Credit: Favored Nations
With its online shop, Favored Nations donates 100% of the proceeds to the shopper’s charity of choice at checkout. Early on in the year during its soft launch, Favored Nations saw its apparel sell out in three days, which was helpful for raising over $40,000 for causes.
Image Credit: Favored Nations
Trend Themes
1. Generation Z Philanthropy - There are opportunities for companies to create philanthropic brand strategies specifically aimed at Gen Z consumers who are motivated by social and environmental issues.
2. User-generated Activations - There is a rising trend of brands partnering with artists, actors, influencers and creatives for user-generated activations and massive social media campaigns to raise awareness and funds for causes.
3. Charity E-commerce - There is growing potential for e-commerce platforms to partner with charities and enable shoppers to donate directly to causes of their choice at checkout.
Industry Implications
1. Fashion & Apparel Industry - Fashion and apparel brands can create designs and collaborate with artists, actors, influencers and creatives for user-generated activations and massive social media campaigns to drive philanthropic initiatives among Gen Z consumers.
2. Social Media Industry - Social media platforms can facilitate user-generated activations and partner with charities to increase awareness and fundraising efforts.
3. E-commerce Industry - E-commerce platforms can partner with charities to enable donations to be made directly at checkout and support Gen Z consumers' philanthropic desires.
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