This ‘Fat-Bike’ Offers the Best Performance in the Worst Conditi
Michael Baxter — January 16, 2014 — Eco
References: budnitzbicycles & coolhunting
Initially upon hearing the term “fat bike,” people associate with a specialized bike for overweight people. Before moving on, I will confirm that that is not what a fat bike is. What a fat bike is, though, is an amazing, efficient and fun way to get around in the snowy weather.
Budnitz is a highly touted bike manufacturer for many reasons. The brand produces light vehicles with strong, high-quality parts and their bikes are stylish while also being reliable and functional. The company's venture into the fat bike market the FTB doesn’t see the slipping up on any of that, and Budnitz is bringing an surprisingly light offering for consumers.
The frame will be hand-built and weigh under four pounds. That doesn’t sound particularly “fat” for a fat bike, and that’s what makes this bike so good. So if you’re a cyclist that likes to get on the go in the winter, Budnitz's new FTB fat bike will do wonders for you.
Budnitz is a highly touted bike manufacturer for many reasons. The brand produces light vehicles with strong, high-quality parts and their bikes are stylish while also being reliable and functional. The company's venture into the fat bike market the FTB doesn’t see the slipping up on any of that, and Budnitz is bringing an surprisingly light offering for consumers.
The frame will be hand-built and weigh under four pounds. That doesn’t sound particularly “fat” for a fat bike, and that’s what makes this bike so good. So if you’re a cyclist that likes to get on the go in the winter, Budnitz's new FTB fat bike will do wonders for you.
Trend Themes
1. Winter Cycling - Budnitz's FTB fat bike offers a disruptive innovation opportunity for the winter cycling trend by providing a lightweight and reliable option for cyclists to navigate snowy conditions.
2. Fat Bikes - The growing popularity of fat bikes presents a disruptive innovation opportunity for bike manufacturers to develop specialized designs that cater to different consumer needs, such as Budnitz's lightweight and stylish FTB fat bike.
3. High-performance Bicycles - Budnitz's reputation as a manufacturer of high-quality and stylish bikes positions them at the forefront of the trend for high-performance bicycles, such as the FTB fat bike designed for winter riding.
Industry Implications
1. Bicycle Manufacturing - The emergence of innovative fat bikes like Budnitz's FTB creates disruptive innovation opportunities for bicycle manufacturers to cater to evolving consumer demands for specialized bikes, particularly in the winter cycling market.
2. Outdoor Sports - The winter-ready fat bike trend contributes to the disruptive innovation opportunities for the outdoor sports industry, where brands can develop innovative products and experiences tailored to winter cyclists and adventure enthusiasts.
3. Sporting Goods Retail - The demand for winter cycling gear, including specialized fat bikes like Budnitz's FTB, creates disruptive innovation opportunities for sporting goods retailers to stock and promote a wide range of winter sports equipment and accessories.
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