Dosenbrot's Smart Hamburger Packing Lets You Skip McD's
Holger Mohr — March 4, 2009 — Lifestyle
References: dosenbrot.de & trnd
German Company Dosenbrot specializes in canned bread, and has already sold some extraordinary breads in cans like sausage bread and beer bread. With their latest product, the canned hamburger, they are really attracting a lot of buzz.
They are selling actual hamburgers in cans, which can still be eaten up to 3 months after being packaged.
Disgusting as it is, Dosenbrot proves clever packing is a very good way to sell and promote a brand.
They are selling actual hamburgers in cans, which can still be eaten up to 3 months after being packaged.
Disgusting as it is, Dosenbrot proves clever packing is a very good way to sell and promote a brand.
Trend Themes
1. Canned Food Innovation - Disruptive innovation opportunity: Explore new ways to package and preserve food items in cans, opening up possibilities for unconventional products and convenience.
2. Extended Shelf Life Solutions - Disruptive innovation opportunity: Develop technologies or processes that can extend the shelf life of perishable goods, revolutionizing the food industry and reducing waste.
3. Unconventional Food Packaging - Disruptive innovation opportunity: Experiment with alternative packaging techniques for food items, such as cans, to offer unique and surprising experiences to consumers.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Rethink traditional food packaging methods to cater to evolving consumer preferences for convenience, sustainability, and extended shelf life.
2. Canned Food Manufacturing - Disruptive innovation opportunity: Introduce innovative canning techniques and equipment for producing a wide range of canned food items, pushing the boundaries of what is considered 'canned food.'
3. Fast Food Industry - Disruptive innovation opportunity: Explore new formats of fast food delivery and consumption, such as canned offerings, to cater to changing consumer habits and preferences.
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