These McDonald's Ads Celebrate the School Season with Tasty Reminders
Christopher Magsambol — September 8, 2015 — Marketing
References: adsoftheworld & creativity-online
We are constantly bombarded with fast food ads through the Internet, TV, magazines and billboards. Most of these ads tell us about the newest product offering, or upcoming specials. McDonald's however has used this opportune time to for a simple and clever series of print ads.
The back-to-school campaign by McDonald's turns basic school supplies into subtle reminders for the fast food giant. A red and yellow backpack hints at the restaurant's golden arches, while a cleverly placed yellow book turns textbooks into a cheeseburger. A cup full of pencils is also meant to tease viewers of its iconic fries.
Although the ads don't advertise any particular menu products, McDonald's is capitalizing on the back-to-school frenzy that many kids and parents are currently experiencing. The ads further assert its brand is on the forefront of creativity.
The back-to-school campaign by McDonald's turns basic school supplies into subtle reminders for the fast food giant. A red and yellow backpack hints at the restaurant's golden arches, while a cleverly placed yellow book turns textbooks into a cheeseburger. A cup full of pencils is also meant to tease viewers of its iconic fries.
Although the ads don't advertise any particular menu products, McDonald's is capitalizing on the back-to-school frenzy that many kids and parents are currently experiencing. The ads further assert its brand is on the forefront of creativity.
Trend Themes
1. Back-to-school Marketing - Opportunity for fast food brands to leverage the back-to-school season to promote their products through creative advertisements.
2. Subtle Advertising - Increasing trend of using subtle and clever imagery to advertise products, enhancing brand recognition and awareness.
3. Creative Branding - Growing emphasis on creativity in advertising, allowing brands to stand out and engage potential customers.
Industry Implications
1. Fast Food - Opportunity for fast food industry to leverage the back-to-school season and create targeted marketing campaigns to attract students and parents.
2. Advertising - Growing demand for creative and innovative advertising strategies presents disruptive innovation opportunities for the advertising industry.
3. Education - Potential for educational institutions and organizations to collaborate with fast food brands to create engaging educational campaigns during the back-to-school season.
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