The Faster Horses Poster Series Celebrates Landmark Inventions
Wes Walcott — September 17, 2012 — Tech
References: kickstarter
Designed by Los Angeles-based artist Michael Mulvey, the Faster Horses poster series commemorates innovators throughout history who had the brilliance and ambition to bring their imaginations to life by creating revolutionary technology.
The name for the poster series was inspired by the Henry Ford statement, "If I had asked my customers what they wanted they would have said a faster horse." Although Mulvey admits he could have included thousands of great inventions from the past century, he decided to narrow his choice to seven groundbreaking achievements -- the Model T car, the light bulb, the phonograph, the geodesic dome, the Macintosh personal computer, the iPod and the iPhone.
Although some might look at the tail end of the list and think this is an Apple ad campaign in disguise, Mulvey explains that in addition to showcasing innovations that would be recognizable to a mass audience, he wanted to include items that he had a personal connection with.
The Faster Horses poster series is a Kickstarter funded project that's striving to reach a goal of $9,000 in order to finance things like printing costs and shipping supplies.
The name for the poster series was inspired by the Henry Ford statement, "If I had asked my customers what they wanted they would have said a faster horse." Although Mulvey admits he could have included thousands of great inventions from the past century, he decided to narrow his choice to seven groundbreaking achievements -- the Model T car, the light bulb, the phonograph, the geodesic dome, the Macintosh personal computer, the iPod and the iPhone.
Although some might look at the tail end of the list and think this is an Apple ad campaign in disguise, Mulvey explains that in addition to showcasing innovations that would be recognizable to a mass audience, he wanted to include items that he had a personal connection with.
The Faster Horses poster series is a Kickstarter funded project that's striving to reach a goal of $9,000 in order to finance things like printing costs and shipping supplies.
Trend Themes
1. Commending Commemoration Campaigns - Businesses can take advantage of creating poster series that commemorate innovators in their industry to highlight their brand's message.
2. Personalized Celebrations - Institutions can create customized campaigns that showcase both the personal and professional connections an organization has with the innovations they are celebrating.
3. Crowdfunding for Creatives - Crowdfunding can be used as a viable option for financing printing, shipping, and other related costs that come with creating artistic projects.
Industry Implications
1. Art and Design - Designers can incorporate campaigns that showcase the artistry behind iconic inventions in their respective fields.
2. Technology - Technology companies can leverage similar campaigns to celebrate iconic innovations and disrupt the market by promoting their brand message and highlighting their contribution to technological advancement.
3. Retail - Retailers can spotlight their brand's connection with popular consumer tech products to showcase their relevance and boost sales by creating similar commemorative campaigns.
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