Burger King To Launch "Whopper Bars"
lourdes sanchez bayas — March 30, 2008 — Lifestyle
References: online.wsj & bloggingstocks
Burger King is coming up with a "Whopper Bar". The menu and size of the Whopper Bars will be smaller than a typical Burger King, but they will sell Whoppers not typically available at all times in the chain's traditional restaurants such as the Western Whopper, the Texas Double Whopper and the Angry Whopper.
The Whopper Bars' look will be distinct from a typical Burger King. Burger King plans to build Whopper Bars in places like casinos, airports and other venues with limited space. Reportedly it is possible that Burger King would offer beer at the Whopper Bars, particularly in some overseas markets where it already sells alcohol. Yoohoo!
The Whopper Bars' look will be distinct from a typical Burger King. Burger King plans to build Whopper Bars in places like casinos, airports and other venues with limited space. Reportedly it is possible that Burger King would offer beer at the Whopper Bars, particularly in some overseas markets where it already sells alcohol. Yoohoo!
Trend Themes
1. Smaller Menus - Smaller menu sizes at Burger King's Whopper Bars present an opportunity for other fast-food chains to experiment with limited offerings.
2. Niche Locations - The establishment of Whopper Bars in casinos, airports, and other limited space venues suggests an opportunity for fast-food chains to target niche locations for expansion.
3. Localized Offerings - The introduction of region-specific Whopper varieties at Whopper Bars highlights the potential for fast-food chains to customize menus based on regional tastes and preferences.
Industry Implications
1. Fast Food - The launch of Whopper Bars by Burger King could inspire other fast-food chains to explore new concepts that cater to distinct consumer demands.
2. Hospitality - The incorporation of Whopper Bars in casinos and airports shows possibilities for the hospitality industry to enhance guest experiences by providing unique dining options within limited spaces.
3. Alcohol Retail - Burger King's potential inclusion of alcohol offerings at Whopper Bars indicates an opportunity for the alcohol retail industry to partner with fast-food chains to expand alcohol sales at specific locations.
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