Deliveroo is Sharing Free Fast Food Ornaments with Orders
Laura McQuarrie — November 27, 2019 — Marketing
References: deliveroo & famouscampaigns
This year, Deliveroo customers in the UK can look forward to the chance to receive a hand-painted fast food ornament with their food order. Deliveroo created miniature ornaments in the shape of popular fast food items, including buckets of KFC and Burger King's signature Whopper, the crunchy cali roll from YO! and the purple basil pesto Genovese from ASK Italian.
With eight participating restaurants, Deliveroo created just 1,000 baubles based on top-selling items that can only be won and not purchased. The charming ornaments will be randomly included with meals ordered through Deliveroo, treating foodies to a free Christmas gift that will add interest to the decorations on a festive holiday tree.
Image Credit: Deliveroo
With eight participating restaurants, Deliveroo created just 1,000 baubles based on top-selling items that can only be won and not purchased. The charming ornaments will be randomly included with meals ordered through Deliveroo, treating foodies to a free Christmas gift that will add interest to the decorations on a festive holiday tree.
Image Credit: Deliveroo
Trend Themes
1. Fast Food Ornaments - There is an opportunity for artists and designers to create unique hand-painted fast food ornaments for customers to decorate their Christmas trees.
2. Personalized Freebies - Companies can offer personalized freebies to their customers, like hand-painted ornaments inspired by their favorite food items, to increase loyalty and interest.
3. Surprise and Delight Marketing - Including surprise and delight marketing tactics- like randomly including exclusive hand-painted ornaments with food orders- can increase customer satisfaction and lead to positive brand awareness.
Industry Implications
1. Restaurants - Restaurants can leverage holiday seasons to offer customers unique experiences and personalized freebies like hand-painted ornaments to increase brand loyalty and customer retention.
2. Handicrafts - Handicraft businesses can partner with restaurants or food service providers to create unique and personalized hand-painted ornaments that cater to customers' interests and preferences.
3. Delivery Services - Delivery services can use surprise and delight marketing tactics, like randomly including free personalized hand-painted ornaments with orders, to differentiate themselves from their competitors and increase customer satisfaction.
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