The Mountain Dew Sangrita Blast Freeze is a New Fast Food Drink
Laura McQuarrie — May 25, 2015 — Lifestyle
References: tacobell & brandeating
Taco Bell's newest fast food drink is the Mountain Dew Sangrita Blast Freeze, now joining others in the icy-slush Freeze family.
Last year, an exclusive citrus punch Mountain Dew flavor was introduced to the Taco Bell chain. Since then, it has become so popular, it's now sold in stores in limited edition cans and bottles. This flavor is also the base of the Mountain Dew Sangrita Blast Freeze, which has a bright berry color for the summer. Although commonly confused with sangria, a sangrita is a non-alcoholic drink that's served as a palate cleanser, which makes it the perfect pairing with any other Taco Bell menu item.
In place of this drink, to make more room for other refreshing summer drinks, Taco Bell is no longer serving its Snapple Lemonade Freeze.
Last year, an exclusive citrus punch Mountain Dew flavor was introduced to the Taco Bell chain. Since then, it has become so popular, it's now sold in stores in limited edition cans and bottles. This flavor is also the base of the Mountain Dew Sangrita Blast Freeze, which has a bright berry color for the summer. Although commonly confused with sangria, a sangrita is a non-alcoholic drink that's served as a palate cleanser, which makes it the perfect pairing with any other Taco Bell menu item.
In place of this drink, to make more room for other refreshing summer drinks, Taco Bell is no longer serving its Snapple Lemonade Freeze.
Trend Themes
1. Sangrita Slush Drinks - Taco Bell's introduction of the Mountain Dew Sangrita Blast Freeze showcases the trend of unique and refreshing slush drinks in the fast food industry.
2. Limited Edition Flavors - The popular citrus punch Mountain Dew flavor being sold in limited edition cans and bottles highlights the trend of offering exclusive flavors to drive customer interest.
3. Non-alcoholic Palate Cleansers - The inclusion of the bright berry-colored Sangrita Blast Freeze as a non-alcoholic palate cleanser demonstrates the trend of offering unique and flavorful beverages without alcohol.
Industry Implications
1. Fast Food - The Mountain Dew Sangrita Blast Freeze's introduction by Taco Bell signifies a disruptive innovation opportunity in the fast food industry to attract customers with innovative and refreshing beverages.
2. Beverage - The growing trend of limited edition flavors in the beverage industry presents a disruptive innovation opportunity for companies to create exclusive and sought-after drink options.
3. Restaurant - The incorporation of non-alcoholic palate cleansers like the Sangrita Blast Freeze in menus provides a disruptive innovation opportunity for restaurants to enhance their beverage offerings and cater to a wider customer base.
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