Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,166 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,166 cutting edge ideas.

Meditative Fast Food Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

KFC Partners with Mother London for Soothing and Tasty Imagery

— September 13, 2018 — Marketing
KFC truly takes fast food advertisement to new heights with the 'KFChill' series. Together with creative agency Mother London, the restaurant franchise builds on the wellness movement with a calm, meditation-oriented initative. The videos work alongside an induced analogous relationship between audio bytes.

Further determined as 'Finger Lickin' Good Vibes,' one of the fast food ads presents viewers with a harmonious imagery of rain, falling down on leaves. The sound is particularly calming and easily associated with the action on the screen. However, KFC's video quickly cuts to tasty chicken and one quickly realizes that the audio clip was actually food frying all along.

This bootleg approach to meditation is fully downloadable and the clever fast food ad completely redefines the stigma behind what we socially perceive as comfort food.
Trend Themes
1. Meditative Advertising - Opportunity to incorporate calming and soothing imagery in advertising campaigns to create a sense of relaxation and wellness.
2. Audio-visual Integration - Opportunity to synchronize audio and visual elements in advertising to create a more immersive and engaging experience for viewers.
3. Rebranding Comfort Food - Opportunity to redefine the perception of comfort food by associating it with relaxation and positive emotions.
Industry Implications
1. Fast Food - Fast food chains can explore meditative advertising approaches to promote their products and create a unique brand image.
2. Creative Agencies - Creative agencies can specialize in audio-visual integration techniques in advertising campaigns to help brands stand out and engage customers.
3. Wellness - The wellness industry can collaborate with brands to promote relaxation and mindfulness through meditative advertising methods.
2.6
Score
Popularity
Activity
Freshness