'Fashioning Change' Supports Ethical Substitutes to Popular Name Brands
Andrew Robertson — April 7, 2012 — Social Good
References: fashioningchange & facebook
Fashioning Change aims to encourage an environmentally aware and sustainable approach towards fashionable apparel. If you knew there was an eco-friendly, socially conscious alternative to popular fashion brands, which would you support? The website, fashioningchange.com, asks users to complete a very brief questionnaire aimed at establishing the styles you generally shop for and the type of fashion accessories you're most interested in.
One of the sites prominent features is "Wear this not that" which is an option that pairs eco-friendly alternatives to fast fashion brands that are as fashion-savvy (if not more). Fashioning Change supports ethical alternatives to brands who have yet to adopt practices that support the environment and human rights.
Contact Information
Fashioning Change website website
Fashioning Change on Facebook
Fashioning Change on Twitter
One of the sites prominent features is "Wear this not that" which is an option that pairs eco-friendly alternatives to fast fashion brands that are as fashion-savvy (if not more). Fashioning Change supports ethical alternatives to brands who have yet to adopt practices that support the environment and human rights.
Contact Information
Fashioning Change website website
Fashioning Change on Facebook
Fashioning Change on Twitter
Trend Themes
1. Eco-friendly Fashion - Opportunity for brands to develop sustainable and socially conscious alternatives to popular fashion brands.
2. Ethical Consumerism - Demand for fashion brands that support the environment and human rights, creating opportunities for ethical substitutes.
3. Personalized Shopping Experience - Growing popularity of platforms like Fashioning Change that offer tailored recommendations based on individual preferences, allowing for a more personalized shopping experience.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the eco-friendly fashion trend by offering sustainable alternatives to popular brands.
2. Online Retail - Online retail platforms can leverage the demand for ethical consumerism by curating and promoting eco-friendly fashion brands like Fashioning Change.
3. Fashion Accessories - Opportunity for fashion accessory brands to develop eco-friendly alternatives that align with changing consumer preferences for sustainability and ethical practices.
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