Clap Focuses on Bringing Out the Ethereal in Hong Kong-Based Her
Her is a fashionable cafe in Hong Kong which boasts an "other-worldly atmosphere" thanks to the expertise of Valencia-based design firm Clap.
The business is a classic example of hybridization. The concept for Her was developed by Hilary Tsui who looked at ways to combine a passion for fashion with an accessible space where one can purchase an afternoon drink. Aside from convenience-focused services, the fashionable cafe needed to make a visual impact in order to compete in the contemporary business landscape. As a result, Clap attempted to stay as far away from reality as possible. The interior features a chaotic stepped design where people can sit or stand, a few minimalist coffee tables, as well as a striking display of terracotta tiles.
Photo Credits: Daniel Rueda
The business is a classic example of hybridization. The concept for Her was developed by Hilary Tsui who looked at ways to combine a passion for fashion with an accessible space where one can purchase an afternoon drink. Aside from convenience-focused services, the fashionable cafe needed to make a visual impact in order to compete in the contemporary business landscape. As a result, Clap attempted to stay as far away from reality as possible. The interior features a chaotic stepped design where people can sit or stand, a few minimalist coffee tables, as well as a striking display of terracotta tiles.
Photo Credits: Daniel Rueda
Trend Themes
1. Fashionable Cafe Hybrids - Disruptive innovation opportunity: Explore the fusion of fashion and food to create unique and visually appealing café experiences.
2. Hybridization - Disruptive innovation opportunity: Combine different industries to create new, innovative business concepts that cater to diverse customer needs.
3. Ethereal Atmospheres - Disruptive innovation opportunity: Design spaces that transport customers to otherworldly environments, offering a memorable and immersive experience.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate cafes within fashion retail spaces, providing customers with a unique shopping and dining experience.
2. Hospitality - Disruptive innovation opportunity: Collaborate with fashion designers and design firms to create striking and unconventional interior designs for hotels or restaurants.
3. Interior Design - Disruptive innovation opportunity: Create innovative interior designs for cafes and restaurants, incorporating elements from various industries to enhance the customer experience.
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