This Bulletproof Clothing Raises Awareness for Gun Control Laws
Alvaro Pallete — June 27, 2016 — Social Good
References: dropr
For years, Lifweek, the most important fashion show in Perú, has been supporting many social issues. This bulletproof clothing collection used bulletproof material and different materials to give them a unique and fashionable look. It generated huge awareness via social media and the news. Pieces were also put up for sale before the real intention behind the garments was revealed: not supporting the gun control law is as ridiculous as this collection. This urged the people of Perú to sign the petition and support the cause.
The criticism turned into compliments; even bloggers, celebrities and politicians joined the cause. Thanks to the Bulletproof Collection, people supported the law and it was approved.
The cause gives a powerful message against gun violence and raises awareness about gun control laws. This collection introduces garments that nobody should have to wear.
The criticism turned into compliments; even bloggers, celebrities and politicians joined the cause. Thanks to the Bulletproof Collection, people supported the law and it was approved.
The cause gives a powerful message against gun violence and raises awareness about gun control laws. This collection introduces garments that nobody should have to wear.
Trend Themes
1. Bulletproof Fashion - This trend offers opportunities to merge fashion and safety in new ways.
2. Socially Conscious Clothing Collections - This trend provides an opportunity to showcase and support social issues through clothing.
3. Activist-driven Luxury Fashion - This trend combines luxury fashion with activism to raise awareness and support for important causes.
Industry Implications
1. Fashion Industry - There is an opportunity for the fashion industry to collaborate with bulletproof technology to create fashionable, yet safe clothing.
2. Activism Industry - Activists can leverage fashion to raise awareness and support for important causes.
3. Safety Industry - Bulletproof technology can be used in clothing to provide added safety and protection in various situations.
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