Primpy is Disrupting Fashion E-Commerce with Blockchain
Laura McQuarrie — July 15, 2019 — Business
References: primpy.io & prnewswire
Primpy, the tech-based fashion marketplace, is introducing its own ecosystem to "change the way we'll experience fashion e-commerce in the future" and specifically address issues that have arisen with in-store and online settings, as well as influencers. Primpy is on a mission to support all shoppers with powerful resources and give small sellers visibility.
The Primpy platform exists as a closed-loop system where consumers can feel confident about purchasing goods that are completely genuine. With blockchain built into the system, Primpy is challenging the fake product market and the fashion industry as a whole, which seems fast-moving but is slow to adopt new strategies to support the newest wave of brands and the way customers prefer to purchase from them.
The Primpy platform exists as a closed-loop system where consumers can feel confident about purchasing goods that are completely genuine. With blockchain built into the system, Primpy is challenging the fake product market and the fashion industry as a whole, which seems fast-moving but is slow to adopt new strategies to support the newest wave of brands and the way customers prefer to purchase from them.
Trend Themes
1. Blockchain in Fashion - Blockchain technology is disrupting the fashion industry by providing a closed-loop system that ensures the authenticity of products.
2. Tech-based Fashion Marketplaces - Tech-based fashion marketplaces are revolutionizing the e-commerce landscape by addressing issues with in-store and online settings.
3. Supporting Small Sellers - Fashion platforms that support small sellers are gaining visibility and empowering them with powerful resources.
Industry Implications
1. Fashion E-commerce - The fashion e-commerce industry can benefit from implementing blockchain technology to ensure product authenticity and improve customer trust.
2. Fashion Retail - Fashion retailers need to embrace tech-based marketplaces to provide a seamless shopping experience for their customers.
3. Influencer Marketing - Influencer marketing in the fashion industry needs to adapt to the changing preferences of customers and leverage tech-based platforms to reach a wider audience.
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