L.O.L. Surprise! O.M.G. Introduces Tall, Grown-Up L.O.L. Surprise! Dolls
Laura McQuarrie — July 10, 2019 — Life-Stages
References: lolsurprise.mgae & toyworldmag
L.O.L. Surprise! is expanding its popular range of dolls with "big sisters" called L.O.L. Surprise! O.M.G. fashion dolls. Like the tiny dolls that came before, these fashion dolls are all about unboxing surprises—and the packaging doubles as a toy that can be used as a closet and dressing room playset.
The four tall new L.O.L. Surprise! O.M.G. dolls introduce bold new personalities that complement the brand's existing range of dolls and pets. While Swag is the big sister to M.C. Swag, Royal Bee, Lady Diva and Neon-licious match with Diva, Queen Bee and Neon Q.T. respectively.
Each doll boasts brushable, washable hair, as well as articulated joints that can be posed for modeling a variety of styles and accessories that are packed with interesting details like real studs and layered fabrics.
The four tall new L.O.L. Surprise! O.M.G. dolls introduce bold new personalities that complement the brand's existing range of dolls and pets. While Swag is the big sister to M.C. Swag, Royal Bee, Lady Diva and Neon-licious match with Diva, Queen Bee and Neon Q.T. respectively.
Each doll boasts brushable, washable hair, as well as articulated joints that can be posed for modeling a variety of styles and accessories that are packed with interesting details like real studs and layered fabrics.
Trend Themes
1. Unboxing Toy Trend - Toy companies can capitalize on the popularity of unboxing videos by creating more products like L.O.L. Surprise! that provide a unique unboxing experience for kids.
2. Fashion Doll Expansion Trend - Companies in the doll industry can create new lines of dolls that appeal to older kids by expanding the age range and style of their products, similar to L.O.L. Surprise! O.M.G.'s big sister dolls.
3. Hybrid Toy Trend - Toy companies can innovate by creating more hybrid toys like L.O.L. Surprise! O.M.G.'s dolls, which serve both as a toy to play with and a collectible item to display.
Industry Implications
1. Toy Industry - Companies in the toy industry can create new products inspired by L.O.L. Surprise! O.M.G.'s successful expansion of its fashion doll line.
2. Fashion Industry - Fashion companies can partner with doll companies to create stylish and trendy outfits for dolls that appeal to older kids.
3. Online Content Creation Industry - Content creators in the online space can generate more unboxing and playset videos like those featuring L.O.L. Surprise! O.M.G.'s dolls to appeal to young audiences.
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