This Platform Allows Shoppers to Save Items from Different Online Shops
Katherine Pendrill — August 19, 2015 — Tech
References: itunes.apple & techcrunch
'Roposo' is a fashion discovery platform that allows shoppers to pick and choose items from different online retailers. While so many e-commerce sites to choose from, it can be difficult to find exactly what you're looking for. This new app makes it easier to browse multiple sites in a single mobile platform.
Roposo helps shoppers find products they are likely to purchase, rather than letting them scour through hundreds of listings. The fashion discovery app operates according to automated recommendations, which suggests different items that a user might be interested in. Shoppers can then purchase items from multiple different retailers through a single mobile platform.
Roposo not only helps users shop more efficiently, but it also gives smaller e-commerce sites the opportunity to build brand recognition.
Roposo helps shoppers find products they are likely to purchase, rather than letting them scour through hundreds of listings. The fashion discovery app operates according to automated recommendations, which suggests different items that a user might be interested in. Shoppers can then purchase items from multiple different retailers through a single mobile platform.
Roposo not only helps users shop more efficiently, but it also gives smaller e-commerce sites the opportunity to build brand recognition.
Trend Themes
1. Fashion Aggregators - Aggregating products from multiple retailers to simplify online shopping and help customers find what they’re looking for
2. Automated Recommendations - Using AI to offer personalized recommendations to customers based on their preferences and purchase history
3. Mobile E-commerce Platforms - Providing a seamless shopping experience for customers on-the-go through a single mobile app
Industry Implications
1. Fashion E-commerce - Implementing a fashion aggregator platform or automated recommendation system to enhance customer experience and increase sales
2. Retail Technology - Developing new mobile e-commerce platforms that make online shopping more efficient and personalized using AI and other emerging technologies
3. Small E-commerce - Partnering with fashion discovery apps to increase brand recognition and reach a wider audience of potential customers
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