Fashion and Tech Collide in the Photochromia Capsule Collection
Vasiliki Marapas — April 10, 2015 — Fashion
References: kickstarter & highsnobiety
The worlds of fashion and tech have intersected with Photochromia, a capsule collection designed with photochromic ink.
New York-based wearable tech company The Crated teamed up with Print All Over Me, a custom apparel retailer, to create an 11-item capsule collection that responds to sunlight. The designs painted in photochromatic ink are visible (or concealed) depending on the level of UV exposure. Unlike other attempts in the fashion industry to use photochromic ink, the Photochromia collection is sleek, sophisticated and most of all, wearable.
This unique combination of fashion and tech has the power to disrupt the apparel industry in a big way. For those who are interested, the Photochromia collection is currently seeking funding via a Kickstarter campaign.
New York-based wearable tech company The Crated teamed up with Print All Over Me, a custom apparel retailer, to create an 11-item capsule collection that responds to sunlight. The designs painted in photochromatic ink are visible (or concealed) depending on the level of UV exposure. Unlike other attempts in the fashion industry to use photochromic ink, the Photochromia collection is sleek, sophisticated and most of all, wearable.
This unique combination of fashion and tech has the power to disrupt the apparel industry in a big way. For those who are interested, the Photochromia collection is currently seeking funding via a Kickstarter campaign.
Trend Themes
1. Fashion-tech Integration - The intersection of fashion and technology creates opportunities for innovative products like photochromatic apparel.
2. Photochromic Ink - The use of photochromic ink in fashion opens up possibilities for customizable and interactive designs.
3. Wearable Tech - The integration of wearable technology in clothing presents disruptive innovation opportunities in the apparel industry.
Industry Implications
1. Fashion - The fashion industry can explore new avenues of creativity and self-expression through the use of photochromic ink.
2. Technology - The tech industry can leverage advancements in materials and interactive designs to create more innovative wearable tech products.
3. Crowdfunding - The crowdfunding industry can support and enable the development of niche fashion-tech collaborations like the Photochromia collection.
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