Nordstrom's Program Introduces Students to the World of Retail Fashion
Laura McQuarrie — March 31, 2016 — Life-Stages
References: shop.nordstrom
Nordstrom's 'Fashion Ambassador' program might sound like something that targets bloggers or style influencers, but it goes after an entirely different group—high school students.
Through this educational program, students are introduced to the world of retail fashion through behind-the-scenes events, hands-on projects and guidance from leaders in the business. Nordstrom even promises "Influence over Nordstrom buyers," which will be beneficial to the brand's need for fresh perspectives and a young person's desire to have having their voice heard and their ideas respected. Branding the program's members as ambassadors over interns certainly helps to increase its appeal to ambitious young high school students.
This program's investment in a student's personal and professional development should play a significant part in simplifying the onboarding and training process for those who wish to pursue a future career with Nordstrom.
Through this educational program, students are introduced to the world of retail fashion through behind-the-scenes events, hands-on projects and guidance from leaders in the business. Nordstrom even promises "Influence over Nordstrom buyers," which will be beneficial to the brand's need for fresh perspectives and a young person's desire to have having their voice heard and their ideas respected. Branding the program's members as ambassadors over interns certainly helps to increase its appeal to ambitious young high school students.
This program's investment in a student's personal and professional development should play a significant part in simplifying the onboarding and training process for those who wish to pursue a future career with Nordstrom.
Trend Themes
1. Fashion Ambassador Programs - This trend presents an opportunity for retailers to engage with young talent and gain fresh perspectives on the fashion industry.
2. Youth Education in Retail Fashion - This trend highlights the importance of educating and empowering young people who are interested in pursuing a career in the fashion industry.
3. Brand Ambassadorship for High School Students - The rise of brand ambassador programs for high school students opens up new avenues for companies to connect with this demographic and foster their interest in a specific industry.
Industry Implications
1. Retail Fashion - The retail fashion industry can utilize ambassador programs to recruit and train young talent, while gaining insights from the next generation of fashion consumers.
2. Education and Training - The education and training industry can create specialized programs to prepare young students for careers in the retail fashion sector.
3. Marketing and Advertising - The marketing and advertising industry can leverage ambassador programs to reach high school students and promote brands, products, and career opportunities in the retail fashion industry.
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