John Deere Challenges Levi, Diesel
Going Like Sixty — February 9, 2008 — Fashion
References: brandweek
Farmer fashion just got a big boost from John Deere. Deere has made the pledge to be outstanding in their field. At the Magic fashion show in Vegas they announced they will challenge Levi and Diesel with a denim deal as well as jackets and shirts.
We all know how hot Harley gear is, perhaps the tractor crowd will give John Deere just the push they need to become a fashion market force.
Implications - Consumers are looking for an element of style in all of their products. Items that feature a fashionable side while being functional appeal to shoppers who want to look their best while doing anything.
We all know how hot Harley gear is, perhaps the tractor crowd will give John Deere just the push they need to become a fashion market force.
Implications - Consumers are looking for an element of style in all of their products. Items that feature a fashionable side while being functional appeal to shoppers who want to look their best while doing anything.
Trend Themes
1. Functional Fashion - Brands across industries can explore how to add a fashionable side to traditionally functional products.
2. Industry Crossover - Opportunities arise for companies to enter new markets by expanding their product offerings to include unexpected items.
3. Brand Differentiation - In crowded markets, brands can differentiate themselves by diversifying their product line and incorporating new, unexpected elements.
Industry Implications
1. Fashion and Apparel - Companies in the fashion industry can explore collaborations with brands in traditionally non-fashion industries, such as farming or machinery.
2. Agriculture and Farming - Companies in the farming industry can explore how to diversify their offerings to include unexpected products, such as clothing.
3. Machinery and Equipment - Companies in the machinery industry can explore opportunities to expand their product offerings to include fashion or fashion-inspired items.
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