These Frostbeard Fragrances are Inspired by Popular Fantasy Series
Alyson Wyers — July 25, 2014 — Pop Culture
References: etsy & designtaxi
These unusually scented candles are inspired by novel fantasy series such as Harry Potter, The Lord of the Rings and A Song of Ice and Fire. Available on Etsy from Frostbeard, these nerdy candles will be sure to have book worms rejoicing. Whether you buy them for yourself or someone else, they make a magical gift any time of the year.
With scents like Winterfell and the Shire, the fragrant candles for the most part inspired by places in the fantasy series. However, some are more vague and not typically associated with smells, like each of the four Hogwarts houses (although I assume Hufflepuff is food-based) or the towel from Hitchhikers Guide to the Galaxy (that can't smell too nice knowing its many uses).
With scents like Winterfell and the Shire, the fragrant candles for the most part inspired by places in the fantasy series. However, some are more vague and not typically associated with smells, like each of the four Hogwarts houses (although I assume Hufflepuff is food-based) or the towel from Hitchhikers Guide to the Galaxy (that can't smell too nice knowing its many uses).
Trend Themes
1. Unconventional Scented Candles - Developing scented candles inspired by unconventional themes, such as fantasy novels, creates unique and niche market opportunities.
2. Nerdy Candle Collections - Targeting niche audiences by creating candle collections inspired by popular fantasy series can tap into the passionate fanbase and generate loyal customers.
3. Multisensory Novelty Gifts - Combining scent and fandom into novelty gifts, like scented candles inspired by famous novels, provides opportunities to create immersive and memorable products.
Industry Implications
1. Home Decor - Home decor industry can explore creative collaborations to introduce unconventional scented candles that cater to specific interests and themes.
2. E-commerce - E-commerce platforms and marketplaces can capitalize on the popularity of niche candle collections by offering them as exclusive and unique products.
3. Giftware - Gift retailers can leverage the appeal of scented candles inspired by fantasy novels to attract book enthusiasts and offer distinctive gifting options.
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