This Fanny Pack Condom Campaign Makes You Too Uncool
Amelia Roblin — September 6, 2011 — Naughty
References: tdaboulder & creativity-online
Abstinence is the only sure way to avoid pregnancy and STDs, yet this fanny pack condom campaign will make you question the best method to use. This marketing scheme is comical and incredibly clever because it explores a rather obvious way to evade sexual attention: by looking utterly unappealing.
Yes, the TDA_Boulder advertising agency figured that wearing the geeky waist-strapped pouch would give a man (or woman for that matter) an overtly uncool appearance. As a result, finding someone willing to sleep with you at all would be quite a challenge.
The playful idea is very appealing, and its success lies in the fact that few would stoop to the social low of attaching such accessories to their middles. In the end, this fanny pack condom campaign will end up selling Sir Richard's Condoms instead.
Yes, the TDA_Boulder advertising agency figured that wearing the geeky waist-strapped pouch would give a man (or woman for that matter) an overtly uncool appearance. As a result, finding someone willing to sleep with you at all would be quite a challenge.
The playful idea is very appealing, and its success lies in the fact that few would stoop to the social low of attaching such accessories to their middles. In the end, this fanny pack condom campaign will end up selling Sir Richard's Condoms instead.
Trend Themes
1. Abstinence Awareness - An emerging trend in the sexual health industry where campaigns and initiatives focus on promoting abstinence as the most effective method of preventing pregnancy and STDs.
2. Comical Marketing - A growing trend in advertising where brands use humor and clever concepts to engage with their target audience and amplify their messaging.
3. Alternative Contraceptive Methods - A trend in the contraception industry where unconventional methods are explored to create awareness and generate conversations about safe sex practices.
Industry Implications
1. Sexual Health - An industry that encompasses products, services, and campaigns focused on promoting sexual wellness and preventing sexual risks and diseases.
2. Advertising and Marketing - An industry that involves creating and managing marketing campaigns, including the strategic use of humor and clever concepts to engage consumers and promote products or services.
3. Contraception - An industry that focuses on developing and providing methods, products, and information for birth control and preventing unwanted pregnancies and STDs.
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