These McDonald's Ads are Parodies of Famous Scenes in Film
Christopher Magsambol — September 17, 2015 — Marketing
References: youtube & marketingmag
McDonald's has released a new ad campaign that spoofs famous scenes in film. The campaign was released during the Toronto International Film Festival (TIFF). The commercials celebrate iconic movie scenes by featuring an uncharacteristic star -- a coffee bean.
2015 marks the fast food chain's fourth year in a row as the festival's official coffee sponsor. This year however, McDonald's has incorporated a much more interactive method of viewing the commercials. In partnering with app Shazam, McDonald's has created an invisible watermark on hot coffee sleeves which can be scanned by a smartphone. Once scanned, users will be led to a series of commercials that parody famous scenes in film, all featuring its coffee bean.
Some parodies include "Beanheart" (Braveheart) and "The Grinding" (The Shining). McDonald's wanted to celebrate TIFF's 40th anniversary in a special way and create a fun activity that incorporates a the love for cinema and coffee together.
2015 marks the fast food chain's fourth year in a row as the festival's official coffee sponsor. This year however, McDonald's has incorporated a much more interactive method of viewing the commercials. In partnering with app Shazam, McDonald's has created an invisible watermark on hot coffee sleeves which can be scanned by a smartphone. Once scanned, users will be led to a series of commercials that parody famous scenes in film, all featuring its coffee bean.
Some parodies include "Beanheart" (Braveheart) and "The Grinding" (The Shining). McDonald's wanted to celebrate TIFF's 40th anniversary in a special way and create a fun activity that incorporates a the love for cinema and coffee together.
Trend Themes
1. Fast Food Spoofs - Creating parodies of famous scenes in film by incorporating fast food products can lead to a unique and humorous advertising campaign.
2. Interactive Advertising - Incorporating technology such as Shazam to create interactive advertisements can increase audience engagement and provide a unique viewing experience.
3. Branding Through Sponsorship - Partnering with major events and festivals to sponsor products can increase brand recognition and create a valuable opportunity for advertising.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the use of humor and pop culture references to create unique and memorable advertising campaigns.
2. Technology - Incorporating technology and interactive elements to advertising can provide a new avenue for reaching potential customers and create a more memorable experience.
3. Event Sponsorship - Partnering with major events and festivals to sponsor products can create a unique opportunity for creative advertising and brand recognition.
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