Ily by Insensi is Finally Launching on Kickstarter
Meghan Young — May 11, 2016 — Tech
References: ily.co & techcrunch
The landline seemed like a dying breed of family phone, that is until the Ily was announced. Now hitting Kickstarter to raise funds to bring it fully to life, this modern family phone is specifically meant for members to be able to contact each other when needed. Especially easy for children and grandparents to use, it boasts a big touchscreen that enables drawings, video messages, text messages and more to be sent through.
Developed by Insensi, the modern family phone wasn't put on Kickstarter immediately because the team didn't want it to be another crowdsourced flopped. As soon as funding is achieved, it will be able to be produced and shipped almost immediately, making it an action plan that other companies fail to execute.
Developed by Insensi, the modern family phone wasn't put on Kickstarter immediately because the team didn't want it to be another crowdsourced flopped. As soon as funding is achieved, it will be able to be produced and shipped almost immediately, making it an action plan that other companies fail to execute.
Trend Themes
1. Modern Family Phones - The Ily phone is a disruptive innovation opportunity that caters specifically to families, providing an easy-to-use communication device for children and grandparents.
2. Crowdfunding for Product Launches - The success of the Ily phone Kickstarter campaign shows the potential for crowdfunding as a disruptive innovation strategy for companies looking to bring new products to market.
3. Intuitive Communication Devices - The Ily phone's big touchscreen and multimedia messaging capabilities highlight the growing trend of intuitive communication devices that offer more than just traditional phone calls.
Industry Implications
1. Telecommunications - The Ily phone represents a disruptive innovation opportunity within the telecommunications industry, as it targets the specific communication needs of families.
2. Consumer Electronics - The success of the Ily phone Kickstarter campaign demonstrates a disruptive innovation opportunity within the consumer electronics industry, showcasing the demand for innovative communication devices.
3. Technology Startups - Insensi's approach of crowdfunding the Ily phone launch highlights a disruptive innovation opportunity for technology startups to secure funding and bring unique products to market.
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