Acne Studios Releases Its Third Family Fashion Line
Kalin Ned — November 19, 2018 — Life-Stages
References: acnestudios & highsnobiety
'Face Motif' is the family fashion line of celebrated contemporary label Acne Studios. With it, the brand makes its clothing more accessible through offering consumers with basic staples for the wardrobe. The capsule includes tops, sweaters, and pants. Although colorful, Acne Studios' garments entertain an exceptionally minimalist cut that brings about a timeless style. Due to the highly androgynous state of the family fashion line's aesthetic, the majority of the pieces can be considered unisex. The garment's exceptionally polished appearance and strong cuts are what makes the offerings truly captivating tokens of contemporary fashion. A fun fact about this collection is that in the campaign, the youth line is modeled by Creative Director Jonny Johansson's nine-year-old son.
The third drop of 'Face Motif' is available on Acne Studio's website.
The third drop of 'Face Motif' is available on Acne Studio's website.
Trend Themes
1. Accessible High-end Fashion - Disruptive innovation opportunity: Explore ways to make high-end fashion more accessible to a wider audience through offering basic staples for the wardrobe.
2. Androgynous Fashion - Disruptive innovation opportunity: Create androgynous fashion lines that blur traditional gender boundaries and cater to unisex preferences.
3. Youth Fashion Campaigns - Disruptive innovation opportunity: Feature children or youth models in fashion campaigns to appeal to a younger target market and showcase a sense of family inclusivity.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Explore online platforms that offer high-end fashion basics at more affordable prices to compete with traditional fashion retailers.
2. Gender-neutral Fashion - Disruptive innovation opportunity: Support the growth of gender-neutral fashion by creating specialized brands that emphasize androgynous styles.
3. Children's Fashion - Disruptive innovation opportunity: Develop innovative marketing strategies for children's fashion campaigns that focus on family values and inclusivity.
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