The New Fall/Winter Prada Campaign is Centered in California
Riley von Niessen — August 5, 2017 — Luxury
Recently, a new Fall/Winter Prada campaign was launched for 2017, which was shot in Venice Beach, California.
Due to the designer brand's use of such an iconic location that is full of vivid colors, the images that comprise the campaign make use of bright contrasts that cause viewers to linger a little longer on each one of them. Although many of the images feature simple pastel colors in the background, others show the models posing against the architecture of the Los Angeles neighborhood.
Highlighted in the new Fall/Winter Prada campaign are button-up shirts, weather-resistant coats, pleated trousers and a variety of accessories. As all of the different pieces make use of neutral colorways and simplistic designs, they can be worn for virtually any occasion.
Due to the designer brand's use of such an iconic location that is full of vivid colors, the images that comprise the campaign make use of bright contrasts that cause viewers to linger a little longer on each one of them. Although many of the images feature simple pastel colors in the background, others show the models posing against the architecture of the Los Angeles neighborhood.
Highlighted in the new Fall/Winter Prada campaign are button-up shirts, weather-resistant coats, pleated trousers and a variety of accessories. As all of the different pieces make use of neutral colorways and simplistic designs, they can be worn for virtually any occasion.
Trend Themes
1. Venice Beach Fashion Campaigns - Fashion brands are utilizing iconic locations like Venice Beach to showcase their collections and create vibrant and contrasting imagery.
2. Color-contrasting Campaigns - Brands are creating campaigns that use bright and contrasting colors to catch viewers' attention and keep them engaged.
3. Simplistic Design Collections - Fashion brands are designing collections that feature neutral colorways and simplistic designs, allowing for versatility and usability for various occasions.
Industry Implications
1. Fashion Retail - Fashion retailers can utilize iconic locations and focus on color-contrasting campaigns to create more buzz around their products and increase engagement with customers.
2. Marketing and Advertising - Marketing and advertising agencies can offer creative solutions for fashion brands to showcase their collections using iconic locations and color-contrast campaigns.
3. Photography and Design - Photographers and designers can offer their services to fashion brands looking to create vibrant and engaging campaigns utilizing iconic locations and color contrasts.
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