This Fallout Beer is Tied to the Release of a Post-Nuclear Video Game
David Ingram — October 26, 2015 — Lifestyle
Anticipation for the upcoming release of the mega-popular video game 'Fallout 4' is only set to grow with the release of 'Fallout Beer.'
Video game publisher Bethesda teamed up with beer brewery Carlsberg UK for this special 'Fallout Beer' tied to the post-apocalyptic nuclear world of Fallout. The special light-colored pilsner release will be sold in cases of 12 and is described as being brewed with a blend of malted barley and selected hops. As for taste, the beer is described as possessing a hoppy signature paired with a floral aroma.
Most noticeable is the special label artwork that mimics the art style of the video game where humanity is forced to live underground in vaults after a nuclear war. Currently the official beer is only available in the UK, making this special tie-in release all the more exclusive and collectible.
Video game publisher Bethesda teamed up with beer brewery Carlsberg UK for this special 'Fallout Beer' tied to the post-apocalyptic nuclear world of Fallout. The special light-colored pilsner release will be sold in cases of 12 and is described as being brewed with a blend of malted barley and selected hops. As for taste, the beer is described as possessing a hoppy signature paired with a floral aroma.
Most noticeable is the special label artwork that mimics the art style of the video game where humanity is forced to live underground in vaults after a nuclear war. Currently the official beer is only available in the UK, making this special tie-in release all the more exclusive and collectible.
Trend Themes
1. Video Game Beers - Collaborations between video game publishers and beer companies to create special release beers in connection with popular game franchises create opportunities to deepen brand engagement and tap into the fandom culture.
2. Nostalgic Food Products - Creating food products that tap into the nostalgia of popular video game franchises, such as this Fallout Beer, allows companies to target a specific audience and potentially increase brand loyalty.
3. Branded Alcoholic Beverages - The creation of branded alcoholic beverages, like the Fallout Beer, can be a lucrative way for companies to promote products and create an exclusive, collectible fan item.
Industry Implications
1. Video Games - Collaborating with food and beverage companies to create branded merchandise can be a new avenue for video game publishers to expand their product offerings and connect with fans in new ways.
2. Beverage Manufacturing - Partnering with popular cultural franchises, such as Fallout, to create limited edition beers or other alcoholic beverages can create a new revenue stream and capitalize on brand loyalty.
3. Marketing and Advertising - Developing creative marketing campaigns that tap into the nostalgia, fandom, and brand loyalty associated with popular cultural franchises can create opportunities for advertising and promotion agencies to partner with companies to promote and sell merchandise, including branded alcoholic beverages.
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