Jimmy Fallon and Michelle Obama Square Off in a Fitness Challenge
Rebecca Byers — February 11, 2012 — Pop Culture
In a hilarious video that debuted on Late Night with Jimmy Fallon, Fallon and Michelle Obama face off in an Olympic-style fitness challenge in order to promote the First Lady's national exercise campaign 'Let's Move.'
The hilarious video, filmed at the White House, features Fallon and Michelle Obama competing in a series of challenges including a stair race, pushups, a tug-of-war, a potato sack race and dodgeball.
The First Lady recently announced an anniversary tour for the Let's Move initiative, which encourages healthy living and is aimed at fighting childhood obesity by visiting schools across America. The fun clip is one in a series of media appearances Mrs Obama will be making in order to promote the important message.
The hilarious video, filmed at the White House, features Fallon and Michelle Obama competing in a series of challenges including a stair race, pushups, a tug-of-war, a potato sack race and dodgeball.
The First Lady recently announced an anniversary tour for the Let's Move initiative, which encourages healthy living and is aimed at fighting childhood obesity by visiting schools across America. The fun clip is one in a series of media appearances Mrs Obama will be making in order to promote the important message.
Trend Themes
1. Viral Videos - Disruptive innovation opportunities include creating engaging and shareable content to promote products or messages.
2. Fitness Challenges - Disruptive innovation opportunities include developing interactive fitness platforms or gamifying exercise to encourage healthy lifestyles.
3. Health Initiatives - Disruptive innovation opportunities include creating innovative solutions to combat childhood obesity and promote healthier lifestyles.
Industry Implications
1. Entertainment - Disruptive innovation opportunities include incorporating interactive elements in TV shows, leveraging popular hosts to engage audiences.
2. Health and Wellness - Disruptive innovation opportunities include developing new technologies or services to promote healthier lifestyles and combat obesity.
3. Education - Disruptive innovation opportunities include creating interactive educational materials or programs that promote healthy living and fitness in schools.
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